Even though we’re now in a post-Panda online world, many webmasters argue the importance of adding videos to a site for marketing their products, many have already made the relevant changes. Even if you don’t agree with the SEO value of adding videos to your site, the advantages mentioned below will help to change your mind:
- Videos mean visitors stay longer on the site.
- Visitors remember the information they got from your site more, as people tend to remember things more when they actually view it, rather than some plain text reading.
- People often share videos if they like them with their friends on social networking sites; this gives your site some extra exposure. That being said, a recent survey shows that people share videos more than text articles.
- If you are selling products, add pictures of them to your videos. This will provide a better user experience.
How to Make the Most of Videos on Your Website?
If you have a big enough server, there is no reason for you to embed videos of other sites (after all, if you are embedding videos from sites such as YouTube, you’re basically sending your traffic to them). So, how do you make sure that people actually love the videos you stream on your website? Make sure that the video streams properly and doesn’t end up buffering every now and then.
How Can Media Servers Help?
Before I get into how the media servers can help you with video streaming, let me explain what media servers are. This is an integrated solution for media storage as all of your digital files are stored inside a single location, which can be accessed remotely.
A media server is a large hard drive with different shapes and sizes. Two basic characteristics of a media server include:
- It should be able to record audio and video files.
- It should have the capability to output audio or video files to a sound system or a television.
Some additional attributes include: built-in TV tuner, computer file storage, accessing and recording internet videos.
You store videos on your site on a media server, which is different from the server where the rest of your website content is stored. Thus, your site’s speed is increased and you avoid all those website crashes. Off late, media servers are coming out with live streaming functionality as well, thereby making it easier for webmasters to capture visitor’s attention, especially, if the website is in the entertainment niche.